In a world of fast fashion and mass production, Rayaa stands still. We aim to provide The Finishing Touch where our 100% pure cashmere is designed to elevate your existing wardrobe. At Rayaa, we believe that luxury is not just about the material but about the "architecture of the knit".

The 100% Promise: No Blends. No Compromise.

In an industry full of shortcuts, we choose the hard path. Many brands dilute their cashmere with wool, nylon, or synthetic fillers to cut costs, hiding it behind the word "blend."

Rayaa does not blend. Every strand in every shawl, cap, and layer is 100% Pure Cashmere. We invite you to feel the difference that purity makes. It is warmer, softer, and ages with a grace that synthetics can never mimic.

The Foundation: Cariaggi, Italy

True luxury begins at the source. A shawl is only as good as the fiber it is born from.

At Rayaa, we refuse to compromise. We source our yarn exclusively from Cariaggi Lanificio, the legendary Italian mill nestled in the Apennines. Globally recognized as the gold standard of cashmere, Cariaggi yarn is celebrated for its ethereal softness, resilience, and depth of color.

This is the same yarn used by the world's most prestigious fashion houses. We bring it to you, unfiltered.

The Art of the Structure

We do not believe in "one knit fits all." Different moments require different textures. We combine Italian excellence with diverse techniques to create pieces that move, breathe, and drape exactly how you need them to.

The Heritage: Herringbone The weave of diplomacy and tradition. Our Herringbone collection offers a dense, structured drape with a subtle geometric pattern that catches the light. It is the ultimate statement of classic elegance.

The Modern: The Rib & Reverse Knit Texture you can feel. Our Ribbed and Reverse Knits are designed for depth and tactile richness. These techniques create a "loft" in the fabric, trapping warmth while offering a modern, dimensional look that elevates everyday outerwear.

The Ethereal: Loose Knit Weightless warmth. By opening the weave, we create a shawl that floats. Translucent and delicate, our Loose Knits offer the thermal properties of cashmere with the lightness of silk, perfect for evening wear or transitional seasons.

The Artisan: Hand-Felted Our signature technique. Using age-old methods, fibers are matted by hand to create a dense, wind-resistant fabric that offers the ultimate protection against the elements.

The Unspoken Truth: Luxury Without the Markup

We believe you should pay for the quality of the fiber, not the fame of the label.. Just honest, exorbitant quality at a fair price. This is Rayaa. 100% Real. 100% Fair.